The How and Why of Tech


David Lee Roth

“He who knows how will always work for he who knows why.”
– David Lee Roth

There are 168 hours in a week and you must decide how to spend them. You’ll probably want to spend some sleeping and eating. What will you do with the rest?

Many people that work with technology pride themselves on knowing how to do things the best way, with the best tools. In fact, the history of technology and its evolution is all about “how” and finding new, better ways to do things.

But in some important ways, “How” is the enemy of “Why.” Why should you do one thing instead of another thing? Why is it sometimes important to choose one technology over another? Some technologists would argue that it’s important to choose the better technology. Better for what?

After about age 15, I have always bristled when people called me a “tech guy.” And I wasn’t sure why. While I may be (on the best days) intelligent enough to pay attention to and use technology well, and maybe to have read a thing or two about algorithms and software, I always felt offended by the label. It was as if people were saying that I knew “how” to do things, but that I didn’t know why.

But I do know why. I’ve read enough philosophy, literature, and scripture to have a sense of what we should be doing on this earth. So calling me a “tech guy” feels wrong. I’m as much of a “why” guy as I am a “how” guy. They’re not mutually exclusive.

People who really know “why” often end up with real power and wealth. To save time, the “why” progeny formed a tribe. They go to the right schools and give each other important-sounding jobs. And they control many people who know “how” (but who may not yet know why.) Too often, though, the offspring of powerful people don’t really know “why.” They took a shortcut and there is none.

I spend a lot of time with tech people; in tech conferences; in the tech community. And many of those people know how to do a great many things. Fewer know “why.” Some have yet to realize it’s worth knowing. That’s OK, because learning why takes time.

It’s troubling to hear good, smart tech people get into the minutiae of a “how” question that doesn’t matter. (For me, home media usually falls into this category.) When I was younger, I might have had time to figure out the details of streaming movies to three televisions. Now I just don’t care. This is why Apple is making a fortune on its products. They generally deliver good results without requiring people to waste time on the details. (Steve Jobs knows both “why” and “how.”)

Here’s a challenge, tech people: learn “why.” And understand that “how” sometimes comes at the expense of “why.” You need to balance your priorities between both and choose how you’re going to spend your time each week. If you know only “how”, and never take the time to know “why,” rest assured you’ll be working for someone else who does.

As a tech-aware person you have a head start, because today it’s not enough to know only “why.” Someone who may know why but excludes technological study from their life can’t understand the world properly today because technology shifts so quickly. Sometimes things that once were important simply become obsolete.

Sometimes I talk to tech people who think they don’t have any real power because they are not part of the old-school power-tribe. But nothing is further from the truth, for inherited power is not real power.

No one has more power than someone who knows both “how” and “why.” Become that person and you change the world.

Three Events You Can’t Miss

Ignite Baltimore Logo

 

The self-organizing tech community event has finally come of age here in Baltimore.  Here’s three events you can’t miss.

My new company, Roundhouse Technologies, is a sponsor of all three, and I’m speaking at Ignite Baltimore and am event co-chair for SocialDevCamp.  Each of these events is an example of the kind of self-organizing community events that I believe will shape the next wave of tech on the east coast and which I believe will give rise to the next great wave of innovation. And this time, that innovation is going to happen in places besides the towns along 101 and Interstate 280.

I’ve not talked a lot about Roundhouse yet publicly, but we’re methodically building things up, and we’ll have more to say soon. Stephen Muirhead and I are heading up the company. Stephen is an experienced executive and entrepreneur, and among other distinctions is the former president of Microprose Software, maker of the Sid Meier Civilization games, (ironically now owned by Atari, with which I had a long association, though under a previous incarnation).

So, anyway, lots of stuff is happening.  Ignite Baltimore should be amazing.  If you have not RSVP’d yet, please do so now to be sure you can get in.  The space is limited.  SocialDevCamp East was heralded as one of the top tech events on the east coast, and we’re expecting another amazing day on November 1.  And if Twin Tech II (held a couple of weeks ago in DC) is any indication of the scale and energy we can expect at Twin Tech III, we’re in for a heck of an event.

Tech is very much alive and well in DC, Baltimore, Philly, and New York.  Watch it unfold in the coming months and years!